where it STARTED
Superset was founded in August 2017 in Johannesburg, South Africa by Adam Lobo.
It began with fabrication. Steel cut, frames welded, details refined. What started as making gradually became a way of thinking — one shaped by repetition, problem-solving, and the demand for things to be done properly.
Over time, that process informed the equipment itself. During the global pandemic, it developed into a clearer system: modular gym equipment designed to deliver more training options in less space, now supplied to over 100 locations across South Africa.
the PROCESSS
The end result matters, but the process is where the standard is set.
Components are cut to specification. Edges are cleaned. Parts are prepared for welding. Frames are pulled straight and square. Threads are tapped. Surfaces are finished.
Every step asks for accuracy. Not just for appearance, but for fit, strength, and long-term use.
There is a rhythm to that kind of work. Repetition. Precision. Small decisions made properly, over and over again. It tends to appeal to the same kind of person who values control, focus, and composure in training.
WHAT we make
At the core of Superset is modular gym equipment.
We build training systems around a rack and expand them through attachments, allowing one setup to do the work of multiple single-purpose machines. The result is more exercise variety, more useful training options, and a better use of space.
Alongside this, we design and manufacture wall-mounted and free-standing rigs, calisthenics rigs, outdoor training structures, and strength and recovery tools.
We also have the capability to manufacture larger structures, including padel courts, applying the same principles of structural integrity, durability, and precision throughout.
WHY we do it
There has always been a connection between making and training.
Both reward patience. Both depend on consistency. Both ask for attention to detail, even when nobody is watching.
The workshop is methodical. Hands occupied. Attention narrowed. One task at a time. Then the same equipment is used to train — to focus, to push, to recover.
That is part of what built Superset in the first place. Not only a product, but a way of working. A respect for structure, for effort, and for doing things properly.
the NUMBERS
Founded: August 2017
Based in: Johannesburg, Southern Africa
Locations supplied: 100+ across South Africa
Core focus: Modular gym equipment designed to replace multiple machines in one footprint
Got a question?
We’re always happy to help.